SET India, MSM’s flagship Hindi GEC mainly caters metro audience (towns and cities with population over 1 million) in SEC A B and C segments. Sony Pal was launched by MSM with a core TG (Target Group) of 15 – 34 year old women in SEC B C D and E too in Hindi Speaking Markets in the country. To understand any event, the root cause because of which the event had occurred must be understood.
Sony Pictures Network launches its 3rd GEC Why Sony Pal was launched
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